Theory driving test newspaper cover

Usually before you buy a given newspaper you can see it at your newsagent for example. At that point it is usually the cover that catches your attention and makes you chose this particular paper. I think you will agree with me on this. Newspaper producers are aware of it and that is why the most popular, interesting subjects are always placed at the cover of a given paper. Additionally when there is an amusing picture next to the caption it increases the image of this newspaper even more. What makes an interesting picture? According to some research the most appealing motif on covers are still woman. Of course this is more appealing to the male part of the society. Another trick used to make the picture popular is presenting the opposite of the caption. For example, if you have a writing: "Beauty" and on the cover there is a dead animal it is shocking for people, controversial. And that is selling good. Recently when I was buying newspapers I saw one with a subject of Theory driving test on the cover and the picture of the big car accident. That kind of picture will definitely attract people to buy it as they will be eager to find out the connection between this image and theory driving test.